Going Gray
What I’ve Learned About Beauty, Sex, Work, Maternity, and What Really Counts

Anne Kreamer

€ 16,00
Publisher: Cairo Editore
Pages: 160
ISBN/EAN: 978-88-6052-119-4

After a weekend with her friends and daughters, elegant 49-year-old New Yorker Anne Kreamer sees herself in a photo, and the hair color that she had always believed made her look younger suddenly seems terribly fake. From that moment on she tries to find the courage to “stop” dyeing her hair, a bit like trying to stop smoking or drinking.

The commonplace has it that graying men have a wise and protective air, while a woman with gray hair is dowdy and oldish. Anne Kreamer succeeded in belying it, discovering that, instead of the costly tricks we use to seem younger, the natural and instinctive response wins even more authenticity. In the era of eternal youth and rampant plastic surgery, she went against the current, discovering that it is not so simple to stop dyeing one’s hair, but that the satisfactions can be surprising.

She searched through statistics, did experiments in the field, and asked herself two crucial questions: can a middle-aged woman with gray hair be sexually attractive? Will she be discriminated against in the world of work because of her age? And she found unexpected answers. With the help of friends like director Nora Ephron, writer Akiko Busch, and New Yorker illustrator Maira Kalman, Kreamer abandoned years of crazy expenses at the beauty salon and did some sums for American and European women; she investigated the charm of women who had already chosen to let their hair go gray and discovered that stylish dressing, self-esteem and a well-cared body are much more rejuvenating than coloring one’s hair.

After Susan Sontag’s white streak, the Dove advertising campaign on real women’s bodies, Nora Ephron’s book, My Neck Drives Me Crazy, and Judith Levine’s I Do Not Buy, here is a fundamental chapter in the new research for authenticity that women have undertaken.

The author
Anne Kreamer has been to the right places. After graduating from Cambridge, at the end of the Seventies she was part of the American team that produced and launched all over the world Sesame Street, the TV show for children featuring Jim Hanson’s Muppets. Afterwards, she contributed to launching SPY, the most influential satire magazine of the Eighties. In the Nineties, when her daughters were small, she was international creative director for Nickelodeon, the cable TV for kids. Now she lives in Brooklyn with her family and has been a journalist for some years. Once again in the avant-garde, she encourages women to go against the current and embrace their true age.

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